S Set the standard – We raise the bar through our pursuit of excellence and by honoring goodwill.
M Model integrity – We honor our commitments, act with transparency, and never take shortcuts.
I Invest in People – We invest in our teams today, to ensure shared success tomorrow.
L Lead by serving others – We create conditions for our teams to thrive, and empower others to succeed.
E Embrace Teamwork – We collaborate with purpose and hold ourselves accountable to each other, knowing that we WIN together.